BKBelonana

Year

2024

Role in project

TECHNICAL PRODUCTION

Clients

BurGER KING x UNICOM

ABOUT THE PROJECT

PROMOTE BURGER & ICE CREAM WITH SOUND CHALLENGE

Consumer getting a promote code to claim free burger or ice cream if they accept the sound challenge.

Challengers who can span their voice over 60 seconds without stopping get a free burger. Otherwise they get free ice cream.

gamification bkbellonana UI

Overview

PROMOTION CAMPAIGN WITH SOUND CHALLENGE increase on-site traffic and online impression

  • Unparalleled sound experience among challengers
  • loud challenge attracting surrounding customers
  • ONLINE AND OFFLINE CAMPAIGN BRING POTENTIAL LEADS

Results

1.2K+

Promote code claimed